How I Think Exchanges Should Support Platforms Like Sidekick

When I look at the crypto space, I see no shortage of trading platforms, token launches, or market hype.
But the way people actually connect in real time still feels stuck in the Web2 world. One way livestreams, chat boxes that flood too fast, and audiences that walk away with nothing but entertainment.

Sidekick feels different to me. It’s built so that interaction actually matters. Content isn’t just noise in the background. It’s treated as an asset. Creators and audiences can connect live, share visual content, and use onchain rewards to keep people engaged. It blends the ease of Web2 content creation with Web3’s programmability and transparent reward systems so participation feels like part of the ecosystem, not an afterthought.

If I were running an exchange I’d see the value in backing platforms like this. Exchanges already have the users, liquidity, and tech. Though i have seen some like bitget already making effort by listing the $K token. Imagine hosting live sessions where traders learn about a project while earning token rewards. Or AMAs where the Q&A is tied directly to onchain actions so people are part of the project from the first interaction. That’s how you turn a token from something to trade into something to belong to.

For me, exchanges that support this kind of participation aren’t just building volume. They are building communities that actually stay. And in the long run, that is worth more than any one pump.