How Exchanges Retain Users During Downturns

During challenging market cycles, especially bear markets, cryptocurrency exchanges strategically launch rewarding events to mitigate negative investor sentiment and maintain high user engagement despite the looming atmosphere of fear, uncertainty, and doubt (FUD). By offering tangible incentives such as instant win games, high-yield staking options, and trading competitions with substantial prize pools exchanges effectively shift the user’s focus from falling asset prices to the immediate, attainable benefits of participation. This strategy helps foster a sense of optimism, encourages continued platform activity (like deposits and trading), and positions the exchange as a supportive partner, ultimately helping to retain users who might otherwise withdraw funds or become inactive until market conditions improve.

The Bitget Lucky Scratch: Instant Win is a perfect example of this exchange promotional strategy, where users can win immediate crypto prizes, including the top rewards of 777 USDT and 777 BGB by acquiring and scratching digital cards after completing minimal, specified actions, such as making a first-time deposit or executing a small-volume spot or futures trade, often starting with a minimum value as low as 1 USDT, all of which incentivizes activity and distributes the prize pool on a first-come, first-served basis.