Found a marketing platform using blockchain escrow – thoughts on utility projects like this?

Been exploring utility projects beyond DeFi and found an interesting use case for blockchain in marketing.

There’s this platform solving the fake engagement problem – you know how businesses waste money on influencers with bot followers? This uses smart contracts to hold payment until real engagement is verified.

What caught my attention:

– OAuth verification required (prevents fake accounts)

– Payment locked in escrow until campaign ends

– Distribution based on actual metrics, not promises

– Already has active users (OF creators, dropshippers, YouTubers)

The token (DMBL on BSC) is actually needed for the platform to work – campaigns require it for budgets. Not just another governance token.

Market opportunity seems huge since digital marketing has massive trust issues. Platform is already functional which is rare.

Questions for the community:

1. What other utility tokens have you found with working products?

2. Is marketing/creator economy a good blockchain use case?

3. What should I look for when researching utility projects?

Not shilling, genuinely curious about utility-focused projects. Most of what I see is memes or vaporware. Would love to discuss real blockchain applications.

What utility projects are you researching?