Serious question : Is RWE the next narrative nobody is talking about yet?

Everyone is talking about RWA… but what about RWE?

Over the last few months, RWA has become the main narrative in crypto. Tokenized real estate, on-chain treasuries, yield-bearing assets, all things institutions understand. It’s important and serious, but it made me wonder: if we have Real World Assets, why isn’t anyone talking about Real World Entertainment?

I don’t mean gambling platforms or random NFT games. I mean entertainment that actually involves humans, reactions, participation, and maybe even rewards through blockchain.

Look at how the internet evolved. Before social media, entertainment was one-directional: TV to viewers. Platforms like YouTube, Twitch, and TikTok flipped that. Viewers participate, push creators up the algorithm, and shape what becomes popular. Crypto hasn’t really mirrored that evolution yet.

Most crypto entertainment today is charts, influencers, speculation, low-effort memes, or games that feel like casinos. Real entertainment that people enjoy hasn’t been fully integrated. Why is that?

Entertainment is probably the easiest way to onboard new users. People might be intimidated by a financial product, but nobody’s intimidated by a show, a trend, a meme, or a social moment. That’s the ultimate funnel. Plus, crypto communities are already entertainment-driven: memes, narratives, dramas, alliances, tribalism. Half the industry is gamified social interaction. Yet structured, trackable, real-time entertainment ecosystems are rare.

RWA appeals to institutions, but RWE appeals to retail, the normal people who bring energy, attention, and volume. Historically, retail interest returns first through entertainment, not through institutional-safe products. Viral memes, cultural trends, community events: these drive attention before capital.

Some emerging formats, like live shows, interactive streams, and community-driven competitions, pull in new people every day. Not because of speculation, but because they are fun. Content leads to community, then activity, then liquidity. Entertainment flips the usual “token first, community later” structure.

I think RWE could become a bigger deal than people expect. Not replacing RWA, but as a parallel narrative bringing humans back into crypto. Mainstream adoption won’t happen through spreadsheets, bonds, or regulatory PDFs. It will happen through participation in something enjoyable, social, and alive.

So here’s my question: do you think RWE could actually matter in the next cycle, or will crypto stay focused on traditional narratives like RWA and infrastructure?

Curious to hear other opinions.