$99.99 now vs $149.99 later = smart buy.

The $99.99 launch price is a big psychological win compared to the $149.99 full price.

It positions the drop as “premium but attainable,” which makes sense for something that’s both scarce and functional.

And because this isn’t just a cosmetic, the discount isn’t about vanity—it’s essentially cheaper access to a long-term gameplay benefit.

When you think about the ROI over multiple events, the pricing starts to make more sense.

https://games.gala.com/store?games=vox