How important is big name partnership when investing?

I’ve always wondered how people in the crypto space engage with projects that have some partnership with household names, or what you’d consider big names.

This is something I started thinking about because I’ve seen couple of discussions around how projects try to get these flimsy partnerships as a PR stunts for projects that are worth nothing.

I’m not saying this is the case with every project, I remember that when I started crypto, it used to be like a stamp of credibility, giving you more confidence in the project, and I think this is still valid today.

For example, it can be argued that I’m engaging with Yooldo Games because of the PoolX on Bitget, but the truth is when I noticed that it’s backed by Google, Consensys, Linea or even ESPORTS, it just reinforced the potential I thought it had.

Of course you need to do some form of research, as you would with any project you intend to invest in, and this partnerships doesn’t absolve you of that responsibility, but I’d like to know if these names have any impact on how you choose to invest.