Why is pump.fun way more popular than moon.it (ex-Moonshot)? 🤔

It’s clear: pump.fun is crushing it, while moon.it (Dexscreener’s rebrand) barely gets noticed.

And I’m genuinely curious: why is pump.fun eating their lunch so hard?

Some theories I’ve come up with:

• Branding & Meme Culture: pump.fun gets the meme coin crowd. Their branding is playful, simple, and built for virality. Compare that to moon.it, which went from a recognizable name (Moonshot) to something…
• Launch Simplicity: pump.fun offers instant, one-click launches with 0 friction. No need to lock tokens, no marketing plan required, no form to fill. Just YOLO. Moon.it has more controls, but maybe too many for the average degen?
• Better Exposure: pump.fun has a front page that’s basically a meme c.asino. New launches are instantly visible. Moon.it feels more like a backend tool — no hype, no discovery engine, no chaos.
• 0% Fee Narrative: pump.fun lets devs launch with minimal friction and 0 fees. Moon.it tries to look more “serious” with features like Airlock and tax-based rewards — but maybe that’s a mismatch for the meme market?

I actually like some of Moon.it’s ideas (especially Airlock for sustainability), but they’re not catching on. Meanwhile, pump.fun is becoming the default for Solana meme launches.

Curious to hear your thoughts. Anyone here tried launching on both?